Design science masterplan in improving online investing decision support services
نویسندگان
چکیده
Online services supporting consumer investing have proliferated during the last three decades. Empirical research has discovered that overperforming investors started to underperform after switching online services. Recent studies revealed individuals ignore decision support provided by incumbent platforms, relying on their instincts instead. In response, a project was launched, with main goal define technology, acceptance and service ecosystem originated reasons for not meeting investor expectations. A 'design science master plan' process developed identify filter critical developments from large number of suggested improvements. The ultimate enable self-directed manage assets performance professional, but better control than delegated or fully automated allow. sample live platforms used problem discovery. remote-controlled experiments, ten representing five personas evaluated selected Identified problems opportunities were analysed conceptualised, which design evaluations made. Participants prioritised defined development initiatives in terms relevance expected personal acceptance. suggestion more modular specialised architecture
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ژورنال
عنوان ژورنال: ITM web of conferences
سال: 2022
ISSN: ['2271-2097', '2431-7578']
DOI: https://doi.org/10.1051/itmconf/20224101005